Challenge
What does it look like when LinkedIn, the world’s largest online professional network with more than 546 million users in over 200 countries and territories worldwide, goes offline?
Our challenge was to bring networking back-to-basics with physical meeting spaces embodying the connectivity of the brand.
Solution
A brand space to update your LinkedIn profile picture, network with other conference-goers, connect with colleagues, hold meetings and refresh yourself by making use of kitchen facilities and snacks.
Execution
We know the drill when it comes to conferences. There’s nowhere to comfortably work in between sessions, very little in the way of private meeting space, no power points and a real lack of the facilities we need to do business.
Pico+ for LinkedIn turned this expo plot into a useable, comfortable, inviting and activated space for conference-goers. An app designed to connect people and book a meeting space brought LinkedIn networking into the physical world. Beyond meeting the needs of busy professionals, the brand space provided an opportunity to have a new headshot taken by a professional photographer to upgrade attendees’ LinkedIn profiles.
Results
- A hive of activity inspiring connections
- A salient conference draw-card
- Relevant branded social sharing
