Challenge
SIBOS is a global banking event that attracts all major international banking and finance institutions. Westpac wanted to create cut through within this crowded expo space with so many brands competing for delegate attention.
Solution
An “infinity room” was conceived and created to deliver the Westpac story at SIBOS in a way that would captivate and disrupt. The delivery positioned Westpac as a future driven business. The room was clad in mirror on 3 walls and ceiling to reflect the video content to infinity.
Results
People were captivated by the delivery of this content and ended up spending more time than anticipated within the installation space and filmed, photographed and shared extensively.
