Marketing campaigns that feature gamified elements have proven effective in cutting through the clutter to engage consumers with brands. By making brand experiences enjoyable and rewarding, consumers are more likely to remain loyal – and even help to extend the brand’s influence.
The MICE industry is set for a major digital overhaul, helping to push its global market to a value of US$1.62 trillion by 2032. Industry leaders like Pico are driving this growth by using AI, data analytics and VR to create personalised interactive event experiences, as seen at events like Sibos, the Smart City Exhibition and INNOEX.