For young people all around the world, football is much more than a game. The sport provides a platform to form friendships, learn new skills and be part of something greater than themselves. The AFC Regional Festival of Football held in Jeddah, Saudi Arabia in February focused on these higher elements of the sport, specifically on skills development rather than emphasising competition or winning.
Pico proudly played a part in the festival, conceptualising and designing the festival logo, designing and producing all print and promotional materials and designing and fabricating the main stage at the festival site, all in under 14 days.
A total of 20 matches were played over the four days of this international festival, which saw teams from 10 countries compete. Every player gained valuable experience, new friends and received medals and certificates of participation.
