‘Million's Poet’ is a popular reality TV show with a viewership of over 110 million viewers who watch the show on Abu Dhabi TV and the Million's Poet Channel. A competition for talented poets who recite their own Arabic poetry compositions, the show is credited with reviving interest in the ancient Nabati dialect and the dying art of poetry recital amongst the young Arab generation. Under the patronage of Sheikh Mohammed bin Zayed, Crown Prince of Abu Dhabi and organised by the Poetry Academy, Million’s Poet awards the best poet in the region with AED 5 million.
Pico was proud to have been part of this revolutionary event. Our team developed the entire concept using a ground-breaking design. We created a 'Serenity' theme, giving the entire stage a grand yet tranquil motif which allowed the poets to be seen as the real stars of the show.
Pico’s other tasks included the brand activation campaign concept and execution, stage design, production and control, and venue design and décor.
