The Brief
For the second year in a row, the Bahrain Tourism and Exhibition Authority (BTEA) sought to organise an awards ceremony to recognise organisations and individuals that set the ultimate standard for hospitality and travel. The ceremony itself needed to be vibrant and stylish – a testament to Bahrain’s position as a destination of choice with the best hotels, restaurants and cafes in the region.
Creative/Execution
The team focused on creating a stylish atmosphere for the ceremony, accentuated by an elegant design that kept in mind the distinguished guests of this prestigious event. The event design itself featured a main stage with a big screen to clearly project the list of nominees and winners. Two performance platforms on either side of the main stage were built for the entertainment acts, a showcase of home-grown Bahraini talent. An impressively high-tech lighting system added further value to this glittering event.
The stage backdrop was created using customized curved stage decks in an MDF-clad wood frame combined with a fixed-wave vertical wooden column to complete the modern look.
Results
• Attended by more than 300 leading personalities from the Kingdom’s hospitality industry
• Included an array of distinguished guests including H.E. Mr Zayed R. Alzayani, Minister of Industry, Commerce and Tourism; H.E. Alok Kumar Sinha, Ambassador of the Republic of India to the Kingdom of Bahrain; H.E. Ahmed Rasheed Khattabi, Ambassador of Morocco to the Kingdom of Bahrain; Dr Bandar bin Fahad Al Fuhaid, the President of Arab Tourism Organization; and H.E. Shaikh Khaled bin Humood Al Khalifa, CEO of BTEA
• With over 121,000 votes cast, an elite band of more than 110 finalists were chosen and in the end, 36 winners were crowned
• Widespread mentions on social media
This was Pico’s third time working with both the Bahrain Tourism and Exhibition Authority and Food and Travel Magazine, and these clients were delighted by yet another successful event.
