Brief
Pico was commissioned by Yi Jia International, a direct marketing firm, to plan and activate its product launch 2017. Attended by 1,000 clients, the event was developed with a ‘Garden of Eden’ theme to convey the new products’ natural elegance.
Execution
The range of services provided by Pico included fabrication, logistical support, video shooting and production, and event management. Among the more spectacular highlights was the opening trapeze performance by a female acrobat. A troupe of model dancers kept up the momentum, showcasing the latest products with grace and flair.
