Event management tools
Event apps can gather exhibition organisers, exhibitors and visitors together on a unified digital platform to instantly share information. For event planners, they can save time and effort when collecting attendees’ details and feedback, and will prompt visitors to stay engaged. Some platforms can even help capture, monitor and analyse data from event interactions, offering insights on performance and effectiveness in real-time.
Social media management tools
Event planners strive for as much social media exposure as possible to engage audiences before, during and after their events. Tools such as Buffer and Hootsuite are ideal for scheduling and automating posts, analysing performance, and managing the social media accounts in one space. By keeping things organised and observing the interaction across platforms, they help planners respond to audience reaction more quickly.
More time-saving tech
Tech such as RFID and QR code scanning are now widely used to streamline the event registration process – making what was once a time-consuming, niggling detail faster and easier. AI-powered assistants like chatbots and robots also help to free up human talent to do what it does best: concentrate on the creative side rather than mundane details, to produce a better event experience.
**An edited version of this insight appeared in PCMA website on 14 May 2018.
