There is no doubt that Hong Kong is a digital city. Our ever-increasing interconnectedness, deep smartphone penetration rates, and eager acceptance of digital solutions points to the fact that we are increasingly comfortable in the offline and O2O environments.
Retailers and marketers are aware of this and are now waking up to the future: omni-channel.
Essentially, omni-channel means integrating O2O marketing strategies across a number of different channels to provide a broad and seamless experience to the end consumer.
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